So, You're Thinking About Launching a Spirit Brand?

We receive enquiries every month from people looking to launch a gin, rum, vodka or other spirit brand.

Most are still at the idea stage.

They have enthusiasm and ambition, but often haven't yet worked through the fundamentals: the market opportunity, customer, positioning, costs, margins, route to market or commercial viability.

That's exactly why I've written an e-book!

So You Want to Launch a Spirit Brand? is a free online guide based on more than a decade of experience building and operating Winchester Distillery and the award-winning Twisted Nose Gin brand.

Before contacting us about product development, manufacturing or consultancy support, we strongly recommend reading the book.

It will help you understand:

• How the spirits industry works
• What makes a viable brand
• Product development and packaging
• Costs, margins, duty and VAT
• Routes to market and distribution
• Sales, marketing and growth
• Scaling and long-term strategy

You'll be in a much better position to evaluate your idea, ask the right questions and decide whether the opportunity is worth pursuing.

About the Author

Paul Bowler founded Winchester Distillery and created Twisted Nose Gin, one of the UK's original craft gin brands.

Over twelve years he has developed products, built production systems, worked with distributors and retailers, and helped bring numerous products to market.

Start Here

If you're serious about launching a spirit brand, start by reading the book.

It may save you months of work and thousands of pounds in avoidable mistakes.

Once you've worked through the material and have a clearer vision for your brand, we'd be delighted to discuss how we might help further.